

ASHFIELD HANSEN DESIGN INC.



William Switzer pieces as seen in context.
After arranging my trip to Vancouver last year, I was excited to have scheduled a tour of William Switzer headquarters as part of my journey, which I reported on here.
On arrival at the Opus Hotel in Vancouver’s Yaletown, the lobby interior was designed in a colorful, modern way with a few lively, heavily carved antique pieces. The antique pieces were what caught my eye. They looked like they might be William Switzer pieces, but I wasn’t sure given the context. I thought this a great coincidence if they were!
When I went on my tour of the William Switzer factory, my host Mr. Adam Switzer-Bellas confirmed that these were indeed William Switzer pieces adorning the lobby of our hotel.
Robert Bailey Interiors was asked to freshen up the interior of the Opus hotel lobby earlier in 2010, and conceived the new, fresh color palette. In his blog, he writes about it here.

Robert Bailey Interiors was asked to freshen up the interior of the Opus hotel lobby earlier in 2010, and conceived the new, fresh color palette. In his blog, he writes about it here.
The original lobby colors were in the Olive/Burgundy family and not, in my opinion as suited to the playful nature of the already designed space. The new color scheme, which included re-upholstery of the existing Switzer pieces, was implemented shortly before my arrival.


Most of the furniture manufactured for the William Switzer Collection has some hand carved element, if not the entire piece. I learned on my visit that theses pieces are manufactured in factories in either Italy or Spain through relationships built by the company’s namesake William Switzer decades ago. The hand carved pieces, which include anything from mirror frames and chairs to beds and breakfronts are then sent to William Switzer headquarters as natural wood and then finished by artisans in the Vancouver location.
Having specialized in wood and cabinetry throughout my career as a designer, I was most fascinated by the finishing process. The pieces I saw in process included exotic veneers, gold and silver leaf preparation and chemical distressing. There were even a couple of amazing prototypes that had yet to be unveiled to the public.
I must once again thank Mr. Dean MacCracken from our local San Francisco showroom, as well as my William Switzer host, Mr. Adam Switzer-Bellas.

While visiting Vancouver last September I had the privilege of visiting the headquarters of the renowned William Switzer furniture line (my apologies in taking so long to present this). While I was there I got to see their Vancouver showroom located at 611 Alexander Street. I was also able to tour their adjacent manufacturing, finishing, upholstery and shipping operations. Special thanks must be given to Mr. Dean MacCracken of our local William Switzer showroom for putting me in touch with Mr. Adam Switzer-Bellas the grandson of William Switzer who, along with his family operates the company in Vancouver, BC Canada.
William Switzer started his namesake company in 1952 as an Interior Design firm, and in 1978 became a business strictly for the manufacture and distribution of handmade furniture, many which were used by Mr. Switzer throughout his career.
Coming up in later installments will be photos from the warehouse etc. along with some William Switzer furniture that adorned the hotel where I was stayed while visiting Vancouver.
The Showroom. This installment shows photos of the William Switzer showroom in Vancouver, which is in an adjacent location to their manufacturing facility. I’m sure the showroom has changed since I was there, but these illustrate how much William Switzer product they are able to show in one place. William Switzer also manufactures and distributes the Lucien Rollin Collection, originally conceived by another noted Interior Designer, and now made exclusively by their company. The great thing about the showroom is that they are able to show nearly all their pieces and finish options in one place. All pieces are made to order and custom finishes are available.



With that being said, I must admit to having a favorite and that was SAN SEBASTIAN! I’m not sure if it was the people, the hotel, the weather, or the days spent riding my bike along the ocean Promenade that made it so amazing, but it was just that. And what could be better than ending the day at sunset watching the surfers whilst sippingon the perfect mojito! Truly postcard perfect.
Here is a sampling of San Sebastian through my eyes…








Barbara Ashfield
All photos by Barbara Ashfield for Ashfield Hansen Design Inc.