Wednesday, May 13, 2009

Missoni On a Mission!

The celebrated house of Missoni is at it again. There seems to be something so right about a third generation Italian fashion house with its creators still at the helm. The Missoni brand has always been about using color in new and imaginative ways. One of the best quotes that I have read in recent history is from one of the co-founders of the company, Rosita Missoni, who said “Color is the oxygen of life”. I concur!

The founders of Missoni Ottavio and Rosite Missoni.

After Missoni conquered the fashion industry in the early 1960’s with a colorful clothing line derived from knitwear, they introduced fragrances, and then in 1981 launched Missoni Home. I am a huge fan of Missoni Home products and own multiple sets of sheets and towels, which speak to my sensibilities of color and good design.

A shot taken of one of my Missoni sheets.
Due to the popularity of Missoni Home, the company has agreed to design a line of lifestyle hotels in collaboration with the Rezidor Hotel Group. The first of these properties will be opening in June of this year in Edinburgh, Scotland and then in Kuwait in September. The combination of Edinburgh and Kuwait seems odd, but I’m sure there’s research to back up the choices of these two particular locals.

One of the rooms in the new Hotel Missoni in Edinburgh.

Along with the tremendous design of the hotels themselves, the company has a beautiful web site to illustrate the concept even further at . I noticed they used a Jill Scott song as the soundtrack for the site…perfect!

Concept for a lounge at Hotel Missoni. I'm thinking this must be for Edinburgh, Scotland as the seating done in the style of Charles Rennie Macintosh, a noted Scotsman famous for his interpretation of Art Nouveau.

I am looking forward to eventually staying at one of these amazing properties and experiencing the Missoni aura all over again.

David Hansen

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